Open a WeChat Official Account

Open an official account and mini-app to sell and market on WeChat.

WeChat is Everything

Perhaps no other app or online medium is anywhere near as important as WeChat in the everyday Chinese user’s life. WeChat is effectively the Chinese version of WhatsApp, Instagram, Paypal, and more. As of 2021, WeChat has 1.242 billion monthly active users, over 90% of Chinese people use WeChat and virtually 100% of Chinese people living in cities use WeChat.

Some of the most common functions include: 1 on 1 chats, group chats, video chats and voice calls, browsing contacts’ moments (photos, videos and shared links), online & offline payments, mobile top-ups, utility bills, rent, Didi (Chinese Uber ride), food and grocery delivery, and perhaps the most important to B2C brands, the mini-programs (aka mini-app).

WeChat functions

Sell products & services

Advertise on WeChat

Engage with followers

Host a mini app

Our WeChat Service Account Service


WFOE Registration

You need a legal entity in China to open a WeChat service account.

  • WFOE registration

  • 02.

    WeChat Official Account

    To open your WeChat business account, we need:

  • Your business license
  • Organization certificate
  • Company email address
  • Company phone number

  • 03.

    WeChat Store + Mini App

    Designing and coding your WeChat account interface and mini program if needed.

  • WeChat account page
  • WeChat mini app

  • Consulting WFOE

    For companies providing services in or from China.

    A consulting WFOE is the most simple foreign-owned legal entity to set up. No additional licenses or certificates are needed. 

    Trading WFOE

    For companies importing into or exporting out of China.

    Trading WFOEs are essentially consulting WFOEs armed with an import/export license and other licenses for specialty products. Trading companies can take advantage of Free Trade zones in Shanghai & Guangdong.

    Our Working Process


    Consultation & Proposal

    We (can) advise you on the best solution for your business model and send you our comprehensive proposal.


    Signing & Payment

    After reviewing the proposal, we sign the service contract and receive your payment.


    Preparing Documents

    We send you an application form as well as the list of documents we need from your side.


    Take a Break

    Sit back, relax and let us take care of everything from here on out.

    WeChat Service Account

    The service accounts (also called official account) is your business hub on WeChat. WeChat official accounts enable the following functions:

    • E-commerce (WeChat Stores & WeChat Pay)
    • Customer service
    • Customer Relationship Management (CRM)
    • Geo-location services
    • Launching Ad campaigns on WeChat
    • 4 publishing times per month (1-6 articles at once) with push notifications to users
    • WeChat mini-programs
    • URL shortening & Multiple QR codes per account
    WeChat Service Account

    WeChat Mini Application

    Mini program (aka mini apps) are sub-applications within WeChat that offer additional specific functions and value propositions such as goods or services. In other words, these mini apps are WeChat-integrated versions of the original app store applications in question. For example, Tmall and JD both have a WeChat mini app that is essentially their online shopping platform served onto the WeChat ecosystem. Every brand that is serious about doing B2C  in China has a WeChat account and mini app.

    WeChat Mini App

    Required Documents & Procedure

    To open a WeChat official account you will need a Wholly Foreign Owned Enterprise (WFOE) in China and you will need to provide:

    1. Chinese business license
    2. Organization certificate
    3. Company’s Chinese landline phone number (may receive a verification call from Tencent)
    4. Email address for registration
    5. A Chinese account operator (with a WeChat account)
    6. Chinese account operator’s Chinese ID number 
    7. Chinese account operator’s cell phone number 
    8. Name of the WeChat official account
    9. Brief account description
    10. Official account profile picture
    11. Chinese corporate bank account tied to the WFOE
    12. Use a 3rd party provider to create your Mini-app or code it yourself
    WeChat Official Account registration



    436 Hengfeng Road, Greentech Tower Suite 2703, Shanghai 200070, China.



    +86 21 5211 0026