Tmall Official
Open a Tmall Store
As the largest B2C platforms in China, Tmall offers a trusted way to reach millions of potential customers.
How To Open a Tmall Store
To open a Tmall store, you must have a WFOE registered in Mainland China with a valid Chinese commercial ICP license. Additionally, your products must be stored within Mainland China to ensure prompt order fulfillment and shipping.
WFOE required?
Yes
Commercial ICP license required?
Yes
Monthly active users:
877 million (2024)
Fees & payments
$25,000 deposit 5% commision
Payment gateways
Alipay, WeChat Pay, UnionPay
What is Tmall?
Tmall, a subsidiary of Alibaba Group, is one of the largest and most important B2C e-commerce platforms in China. With over 800 million active users, Tmall has solidified its position as the go-to marketplace for both international and local brands looking to sell directly to Chinese consumers via Tmall store. It serves as a trusted platform, offering a wide array of products ranging from electronics to fashion, beauty, home goods, and more.
Tmall’s importance lies not only in its scale but also in its ability to provide a seamless shopping experience. Its comprehensive features, such as secure payment processing via Alipay, efficient delivery systems, and powerful data analytics, make it easier for brands to operate and succeed in China’s highly competitive e-commerce landscape.