China E-Commerce
Sell online in China
Reach millions of Chinese consumers and grow your online sales in the world’s largest e-commerce market.
Sell Online in China
China boasts the world’s largest e-commerce market, with over 1 billion online shoppers and platforms like Tmall, JD.com, PinDuoDuo, WeChat, XiaoHongShu, and Douyin driving massive sales volumes. Selling online in China isn’t just an opportunity—it’s a necessity for brands aiming to expand globally.
But entering this dynamic market can feel overwhelming. That’s where we step in.
From Tmall and JD.com store setup to cross-border selling on platforms like WeChat and Pinduoduo, we provide the foundations for opening a store and payment integration.
E-Commerce platforms
| E-Commerce Platforms | Tmall | JD.com | PinDuoDuo |
| WFOE required? | Yes | Yes | Yes |
| ICP license required? | Yes | Yes | Yes |
| Monthly active users | 877 million | 600 million | 637 million |
| Fees & payments | $25,000 deposit 5% commision | $15,000 deposit 2-8% commision | $1500-$7000 deposit 0% commision |
| Payment gateways | Alipay, WeChat Pay, UnionPay | Alipay, WeChat Pay, UnionPay | Alipay, WeChat Pay, UnionPay |
Social Selling Platforms
| Social Selling Platforms | XiaoHongShu | Douyin | |
| WFOE required? | Yes | Yes | Yes |
| ICP license required? | Yes | Yes | Yes |
| Monthly active users | 1.38 billion | 218 million | 748 million |
| Fees & payments | ¥300 | ¥1,000 to ¥3,000 | ¥300 to ¥1,000 |
| Payment gateways | WeChat Pay | Alipay, WeChat Pay, XiaoHongShu Wallet, Bank Card | Alipay, WeChat Pay, Douyin Wallet, Bank Card |
Tmall 天猫
China's e-commerce giant
China’s online shopping landscape is dominated by Tmall which accounts for roughly 64% of the market share in China.
XiaoHongShu 小红书
China's influencer hub
Xiaohongshu is a e-commerce driven social media platform headquartered in Shanghai. The app plays a pivotal role in brand discovery.
Young & wealthy female user base
- Xiaohongshu’s users are high-value, high-influence & high-activity people in China with big spending habits.
- High ROI channel for a growing number of consumer products such as technology, pet products, medical, home supplies and much more.
